:root {
  --hh-ink: #170f3d;
  --hh-red: #f20505;
  --hh-blue: #366be5;
  --hh-orange: #ff7529;
  --hh-lavender: #bd85de;
  --hh-magenta: #f70f94;
  --hh-paleblue: #dee8ff;
  --hh-bg: #c9d5f5;

  --font-display: "Greycliff CF", system-ui, sans-serif;
  --font-body: "Labil Grotesk", system-ui, -apple-system, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--hh-bg);
  color: #fff;
  font-family: var(--font-body);
  -webkit-font-smoothing: antialiased;
  /* Labil Grotesk ships wonky slanted glyph variants via contextual
     alternates — turn them off so all letters render upright. */
  font-feature-settings: "calt" 0;
}

a { text-decoration: none; }
button { font-family: inherit; }
img { max-width: 100%; }

/* ---------- shared star icon ---------- */
.hh-star {
  display: block;
  overflow: visible;
  flex-shrink: 0;
}

/* ---------- announcement bar ---------- */
.hh-announcement {
  display: block;
  width: 100%;
  border: none;
  cursor: pointer;
  font-family: inherit;
  background: var(--hh-ink);
  color: #fff;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.03em;
  padding: 9px 0;
  overflow: hidden;
}
@keyframes announcement-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
.hh-announcement-track {
  display: inline-flex;
  align-items: center;
  gap: 40px;
  width: max-content;
  animation: announcement-scroll 48s linear infinite;
}
.hh-announcement:hover .hh-announcement-track { animation-play-state: paused; }
.hh-announcement-msg,
.hh-announcement-cta {
  display: inline-flex;
  align-items: center;
  white-space: nowrap;
}
.hh-announcement-star { color: var(--hh-magenta); margin: 0 8px; }

/* ---------- header ---------- */
.hh-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(201, 213, 245, 0.88);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1.5px solid rgba(23, 15, 61, 0.09);
}
.hh-header-inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 36px;
  height: 62px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.hh-logo-link { display: inline-flex; align-items: center; }
.hh-logo-ink { height: 17px; width: auto; display: block; }

/* ---------- hero ---------- */
.hh-hero {
  position: relative;
  background: var(--hh-bg);
  overflow: hidden;
  min-height: min(660px, 78vh);
}
.hh-hero-logo-wrap {
  position: relative;
  z-index: 2;
  display: flex;
  justify-content: center;
  padding: 52px 36px 0;
}
.hh-hero-logo { width: min(720px, 82%); height: auto; }
.hh-hero-actions {
  position: relative;
  z-index: 2;
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
  padding: 28px 36px 120px;
}
.hh-hero-btn {
  background: var(--hh-bg);
  color: #fff;
  border: 2px solid rgba(255, 255, 255, 0.85);
  padding: 12px 30px;
  border-radius: 999px;
  font-weight: 800;
  font-size: 15px;
  letter-spacing: 0.01em;
  white-space: nowrap;
  flex-shrink: 0;
  cursor: pointer;
}
.hh-hero-tagline {
  position: absolute;
  bottom: 28px;
  right: 5%;
  z-index: 3;
  pointer-events: none;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(3rem, 6vw, 5.5rem);
  letter-spacing: -0.03em;
  line-height: 0.95;
  color: #fff;
  margin: 0;
}
.hh-hero-waves {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  height: clamp(280px, 48vh, 420px);
  overflow: hidden;
  pointer-events: none;
  line-height: 0;
}
.hh-hero-waves svg { width: 100%; height: 100%; display: block; }

@keyframes ripple-blue {
  0%, 100% { d: path("M0,640 L0,505 C400,495 920,440 1200,285 C1352,200 1425,212 1440,215 L1440,640 Z"); }
  50% { d: path("M0,640 L0,520 C400,510 920,458 1200,302 C1352,217 1425,229 1440,232 L1440,640 Z"); }
}
@keyframes ripple-mag {
  0%, 100% { d: path("M0,640 L0,330 C160,35 440,20 680,295 C920,565 1250,545 1440,375 L1440,640 Z"); }
  50% { d: path("M0,640 L0,355 C160,8 440,0 680,318 C920,590 1250,570 1440,400 L1440,640 Z"); }
}
@keyframes ripple-lav {
  0%, 100% { d: path("M0,640 L0,395 C230,290 530,280 780,392 C1030,504 1300,488 1440,395 L1440,640 Z"); }
  50% { d: path("M0,640 L0,418 C230,265 530,255 780,415 C1030,528 1300,512 1440,418 L1440,640 Z"); }
}
@keyframes ripple-peri {
  0%, 100% { d: path("M0,640 L0,532 C330,484 762,478 1108,526 C1302,548 1415,540 1440,532 L1440,640 Z"); }
  50% { d: path("M0,640 L0,546 C330,469 762,463 1108,541 C1302,563 1415,555 1440,546 L1440,640 Z"); }
}
.wave-mag { fill: var(--hh-magenta); opacity: 1; animation: ripple-mag 4.6s ease-in-out infinite; }
.wave-lav { fill: var(--hh-lavender); opacity: 0.92; animation: ripple-lav 6.2s ease-in-out infinite 1.4s; }
.wave-blue { fill: var(--hh-blue); opacity: 0.88; animation: ripple-blue 5.4s ease-in-out infinite 0.9s; }
.wave-peri { fill: var(--hh-blue); animation: ripple-peri 3.9s ease-in-out infinite 0.6s; }

.hh-hairline { height: 2px; background: rgba(255, 255, 255, 0.85); }

/* ---------- shop section ---------- */
.hh-shop { background: var(--hh-bg); border-top: 2px solid rgba(255, 255, 255, 0.85); }
.hh-shop-inner { max-width: 1200px; margin: 0 auto; padding: 80px 36px; }
.hh-shop-heading { display: flex; align-items: center; gap: 16px; margin-bottom: 44px; }
.hh-section-title {
  font-family: var(--font-display);
  font-weight: 900;
  letter-spacing: -0.028em;
  line-height: 0.94;
  color: #fff;
  margin: 0;
}
.hh-shop-heading .hh-section-title { font-size: clamp(2rem, 4.5vw, 3.5rem); }

.hh-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

@keyframes tile-in {
  from { opacity: 0; transform: translateY(18px) scale(0.96); }
  to { opacity: 1; transform: translateY(0) scale(1); }
}

.hh-tile {
  background: #fff;
  border-radius: 22px;
  padding: 28px 18px 20px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 16px;
  position: relative;
  box-shadow: 0 2px 12px rgba(23, 15, 61, 0.06);
  animation: tile-in 0.5s ease forwards;
}

.hh-tile-badge {
  position: absolute;
  top: 14px;
  right: 14px;
  background: var(--hh-magenta);
  color: #fff;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 3px 9px;
  border-radius: 99px;
}
.hh-tile img {
  width: 80%;
  aspect-ratio: 1 / 1;
  object-fit: contain;
  filter: drop-shadow(0 6px 16px rgba(23, 15, 61, 0.12));
}
.hh-tile-info { width: 100%; display: flex; justify-content: space-between; align-items: center; }
.hh-tile-name { font-weight: 700; font-size: 14px; color: var(--hh-ink); text-align: left; }
.hh-tile-price { font-weight: 500; font-size: 13px; color: var(--hh-ink); opacity: 0.5; margin-top: 2px; text-align: left; }

/* ---------- how it works ---------- */
.hh-how {
  position: relative;
  overflow: hidden;
  background: var(--hh-bg);
  border-top: 2px solid rgba(255, 255, 255, 0.85);
}
.hh-how-inner {
  position: relative;
  z-index: 1;
  max-width: 1200px;
  margin: 0 auto;
  padding: 80px 36px;
}
.hh-how-heading { display: flex; align-items: center; gap: 20px; margin-bottom: 60px; }
.hh-how-heading .hh-section-title,
.hh-built-heading .hh-section-title,
.hh-wild-heading .hh-section-title {
  font-size: clamp(1.8rem, 3.5vw, 2.75rem);
  letter-spacing: -0.025em;
  line-height: 1;
}
.hh-how-row { display: flex; gap: 24px; align-items: flex-start; justify-content: center; flex-wrap: nowrap; }
.hh-how-loop-stack { display: flex; flex-direction: column; gap: 24px; flex-shrink: 0; }

.hh-loop {
  display: block;
  position: relative;
  height: clamp(300px, 30vw, 390px);
  border-radius: 22px;
  box-shadow: 0 18px 48px rgba(23, 15, 61, 0.18);
  background: #000;
  flex-shrink: 0;
  overflow: hidden;
}
.hh-loop--portrait { aspect-ratio: 3 / 4; }
.hh-loop--square { aspect-ratio: 1 / 1; }
.hh-loop img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0;
}

.hh-how-mid { flex: 1 1 auto; min-width: 0; display: flex; flex-direction: column; gap: clamp(1.75rem, 3vw, 2.5rem); }
.hh-how-video {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border-radius: 22px;
  box-shadow: 0 18px 48px rgba(23, 15, 61, 0.18);
}

.hh-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.25rem, 2vw, 2rem); text-align: left; }
.hh-step-head { display: flex; align-items: baseline; gap: 12px; margin-bottom: 10px; }
.hh-step-num { font-family: var(--font-display); font-weight: 900; font-size: 1.3rem; letter-spacing: 0.02em; }
.hh-step-title { font-family: var(--font-display); font-weight: 900; font-size: 1.3rem; color: #fff; margin: 0; }
.hh-step-body { font-size: 1rem; line-height: 1.6; font-weight: 600; color: #fff; opacity: 0.75; margin: 0; max-width: 32ch; }
.hh-step-body svg { display: inline-block; overflow: visible; vertical-align: -3px; margin-left: 5px; }

/* ---------- built to last ---------- */
.hh-built { position: relative; overflow: hidden; background: var(--hh-bg); border-top: 2px solid rgba(255, 255, 255, 0.85); }
.hh-built-corner {
  position: absolute;
  top: 0;
  left: 0;
  width: clamp(240px, 31vw, 360px);
  height: auto;
  pointer-events: none;
  z-index: 1;
}
.hh-built-inner { position: relative; z-index: 2; max-width: 1200px; margin: 0 auto; padding: 80px 36px; }
.hh-built-row { display: flex; align-items: center; gap: clamp(2rem, 5vw, 5rem); flex-wrap: wrap; }
.hh-built-copy { flex: 1; min-width: 280px; padding-top: clamp(156px, 20vw, 240px); }
.hh-built-heading { display: flex; align-items: center; gap: 16px; margin-bottom: 20px; }
.hh-built-copy p { font-size: 1.05rem; line-height: 1.6; font-weight: 600; color: #fff; opacity: 0.78; margin: 0; max-width: 40ch; }
.hh-built-img { display: block; width: min(520px, 100%); height: auto; border-radius: 22px; box-shadow: 0 18px 48px rgba(23, 15, 61, 0.18); flex-shrink: 0; }

/* ---------- out in the wild ---------- */
.hh-wild { background: var(--hh-bg); }
.hh-wild-inner { max-width: 1200px; margin: 0 auto; padding: 80px 36px; }
.hh-wild-heading { display: flex; align-items: center; gap: 16px; margin-bottom: 36px; }

@keyframes wild-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}
.hh-wild-mask { position: relative; overflow: hidden; }
.hh-wild-mask::before, .hh-wild-mask::after {
  content: "";
  position: absolute;
  top: 0;
  bottom: 0;
  /* scale the edge fade with the screen so it doesn't swallow the
     photos on phones (90px each side was half of a 375px screen) */
  width: clamp(20px, 7vw, 90px);
  z-index: 2;
  pointer-events: none;
}
.hh-wild-mask::before { left: 0; background: linear-gradient(90deg, var(--hh-bg), rgba(201, 213, 245, 0)); }
.hh-wild-mask::after { right: 0; background: linear-gradient(270deg, var(--hh-bg), rgba(201, 213, 245, 0)); }
.hh-wild-track {
  display: flex;
  gap: 22px;
  width: max-content;
  animation: wild-scroll 60.5s linear infinite;
}
.hh-wild-track:hover { animation-play-state: paused; }
.hh-wild-track img {
  display: block;
  height: 320px;
  width: auto;
  border-radius: 22px;
  flex-shrink: 0;
}

/* ---------- footer ---------- */
.hh-foot { background: var(--hh-ink); color: #fff; }
.hh-foot-inner { max-width: 1200px; margin: 0 auto; padding: 64px 36px 36px; }
.hh-foot-grid {
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
}
.hh-foot-logo { height: 20px; width: auto; margin-bottom: 18px; }
.hh-foot-blurb { font-size: 14px; line-height: 1.65; color: rgba(255, 255, 255, 0.58); max-width: 28ch; margin: 0 0 22px; }
.hh-foot-social { display: flex; gap: 10px; }
.hh-foot-bottom { padding-top: 24px; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; }
.hh-foot-bottom span { font-size: 12px; color: rgba(255, 255, 255, 0.35); }

/* ---------- toast ---------- */
@keyframes toast-up {
  from { opacity: 0; transform: translateX(-50%) translateY(14px); }
  to { opacity: 1; transform: translateX(-50%) translateY(0); }
}
.hh-toast {
  position: fixed;
  left: 50%;
  bottom: 28px;
  z-index: 200;
  animation: toast-up 0.25s ease forwards;
}
.hh-toast-inner {
  background: var(--hh-ink);
  color: #fff;
  padding: 12px 24px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 14px;
  display: flex;
  align-items: center;
  gap: 10px;
  box-shadow: 0 8px 32px rgba(23, 15, 61, 0.2);
  white-space: nowrap;
}

/* ---------- reopen button ---------- */
.hh-reopen {
  position: fixed;
  left: 24px;
  bottom: 24px;
  z-index: 90;
  display: flex;
  align-items: center;
  gap: 9px;
  background: var(--hh-magenta);
  color: #fff;
  border: none;
  cursor: pointer;
  padding: 13px 22px;
  border-radius: 999px;
  font-weight: 800;
  font-size: 14px;
  box-shadow: 0 8px 24px rgba(247, 15, 148, 0.32);
  transition: transform .18s, box-shadow .18s;
}
.hh-reopen:hover { transform: translateY(-2px); box-shadow: 0 14px 32px rgba(247, 15, 148, 0.4); }

/* ---------- popup ---------- */
@keyframes scrim-in { from { opacity: 0; } to { opacity: 1; } }
@keyframes pop-in {
  from { opacity: 0; transform: scale(0.94) translateY(12px); }
  to { opacity: 1; transform: scale(1) translateY(0); }
}
.hh-popup-scrim {
  position: fixed;
  inset: 0;
  z-index: 300;
  background: rgba(23, 15, 61, 0.55);
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 24px;
  animation: scrim-in 0.2s ease;
}
.hh-popup {
  position: relative;
  width: min(560px, 100%);
  background: #c3cdf5;
  border-radius: 28px;
  box-shadow: 0 30px 80px rgba(23, 15, 61, 0.34);
  padding: clamp(40px, 6vw, 64px) clamp(28px, 5vw, 60px);
  text-align: center;
  animation: pop-in 0.28s cubic-bezier(0.34, 1.3, 0.5, 1);
}
.hh-popup-close {
  position: absolute;
  top: 18px;
  right: 20px;
  width: 34px;
  height: 34px;
  border-radius: 50%;
  border: none;
  background: rgba(23, 15, 61, 0.08);
  color: var(--hh-ink);
  font-size: 20px;
  line-height: 1;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
}
.hh-popup-logo { height: 26px; width: auto; margin: 0 auto 30px; display: block; }

.hh-coming-wrap { margin-bottom: 34px; }
.hh-coming {
  display: block;
  font-family: var(--font-display);
  font-weight: 900;
  font-size: clamp(2.4rem, 6vw, 3.4rem);
  line-height: 1.02;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  margin: 0;
}
.hh-popup-copy {
  font-size: 15px;
  line-height: 1.5;
  font-weight: 600;
  color: var(--hh-ink);
  opacity: 0.62;
  margin: 0 auto 26px;
  max-width: 34ch;
}
.hh-email-form {
  display: flex;
  align-items: stretch;
  background: #fff;
  border-radius: 12px;
  overflow: hidden;
  box-shadow: 0 2px 10px rgba(23, 15, 61, 0.08);
  max-width: 420px;
  margin: 0 auto;
}
.hh-email-input {
  flex: 1;
  min-width: 0;
  border: none;
  outline: none;
  padding: 15px 18px;
  font-family: var(--font-body);
  font-size: 15px;
  color: var(--hh-ink);
  background: #fff;
}
.hh-sub-btn {
  border: none;
  cursor: pointer;
  background: var(--hh-magenta);
  color: #fff;
  font-weight: 700;
  font-size: 15px;
  padding: 0 24px;
  transition: background .15s;
  white-space: nowrap;
}
.hh-sub-btn:hover { background: #d40a7d; }

.hh-subscribed { display: flex; flex-direction: column; align-items: center; gap: 18px; padding: 14px 0 6px; }
.hh-subscribed h3 { font-family: var(--font-display); font-weight: 900; font-size: 1.9rem; color: var(--hh-ink); margin: 0; }
.hh-subscribed p { font-size: 15px; line-height: 1.5; font-weight: 600; color: var(--hh-ink); opacity: 0.62; margin: 0; max-width: 32ch; }

.hh-popup-ig { display: inline-flex; margin-top: 30px; color: var(--hh-ink); }

.hh-hidden { display: none !important; }

/* ---------- responsive ---------- */
@media (max-width: 860px) {
  .hh-grid { grid-template-columns: repeat(2, 1fr) !important; }
  .hh-steps { grid-template-columns: 1fr !important; }
  .hh-how-row { flex-wrap: wrap; }
  .hh-how-loop-stack { flex: 1 1 100%; align-items: center; }
  .hh-loop { height: auto; width: min(360px, 100%); margin: 0 auto; }
}